Meet Magnus – our Sales Director
With over 30 years of experience in the paper and board industry, our Sales Director Magnus brings broad experience across technology, business development and sales. Today, he works with customers around the world, focusing on understanding their needs and finding the right solutions.
Can you tell us a little about your role as Sales Director at UMV?
“With experience from both technical and commercial roles, I work closely with customers to understand their challenges and help find the best solutions for their needs. I support everything from early technical discussions and pilot trials to solution development and evaluating business opportunities.”
How did your journey in the industry begin?
“I’ve been in the industry for over 30 years and have had the opportunity to work with many different areas, from development and engineering to purchasing, business development and leadership roles. But the common thread throughout my career has really been sales. That broad experience has given me a good overall understanding of the industry, which I find very valuable in my role today.”
How has working in sales changed since you started?
“Probably something within engineering or project management. I’ve always been curious about how things work and enjoy solving problems and developing new solutions. That’s also one of the reasons I enjoy sales so much. In our industry, sales is a combination of technology, business, project coordination, and relationship building. It allows me to work closely with customers, understand their challenges, and help turn ideas into practical solutions.”
If you hadn’t worked in sales, what do you think you would have done instead?
“Probably something within engineering or project management. I’ve always been curious about how things work and enjoy solving problems and developing new solutions. That’s also one of the reasons I enjoy sales so much. In our industry, sales is a combination of technology, business, project coordination, and relationship building. It allows me to work closely with customers, understand their challenges, and help turn ideas into practical solutions.”
How do you unwind outside of work?
“I enjoy spending time out on the water. Boating has become a big interest and is a great way to relax. Otherwise, I like working on things around the house, spending time in the garden and being with my family.”